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| HOME > NEWS RELEASE > 2009 > Production and Launch of TV Shopping Program, MOSTI.tv, Coupled to Leading Fashion Magazines |
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| NEWS RELEASE |
| March 24, 2009 |
| Production and Launch of TV Shopping Program, MOSTI.tv, Coupled to Leading Fashion Magazines |
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Sumikin Bussan Corporation took its first step into business-to-consumer (B-to-C) operations through cross-media with the e-commerce TV shopping program MOSTI.tv, broadcast by the TV Tokyo Corporation network from Monday April 6, 2009. The program, realized in collaboration with popular women's fashion magazines, targets the 20 to 34 age range (Japanese "F1" viewing public classification).
Refined fashion TV shopping program MOSTI.tv is a collaborative effort with production partner MTV Japan, which is operated by MTV, the world's leading music and entertainment brand, spanning more than 160 countries.
Furthermore, MOSTI.tv is a venture with four business partners involved in the publication of popular women's fashion magazines: GLITTER, by Transmedia Incorporated; S. Cawaii!, by Shufu no Tomosha K.K.; sweet, by Takara Jimasha, Inc.; and JJ, by Kobunsha Co., Ltd. In collaboration with these magazines, one episode of MOSTI.tv is produced each month, going on air each week on Mondays.
Sumikin Bussan's Textiles Company focuses on OEM production for apparel manufacturers. It has developed total solutions functions with consistency from product planning and marketing through procurement, production and distribution of materials. We instigated our B-to-C MOSTI.tv operation through TV shopping, e-commerce and cross-media to utilize these functions in the pursuit of business expansion.
This venture represents the first trial by popular women's fashion magazines in B-to-C business through TV shopping, e-commerce and cross-media. The joint production of TV programs recreates on screen of the sensibilities and fashion sense found in magazines and is expected to have the reciprocal effect of boosting magazine readership.
Furthermore, using the medium of popular women's fashion magazines as a filter enables apparel manufacturers to express the global perspective and identity of individual brands without sacrificing popular brand image, while enabling the development of new sales channels.
Products supplied through MOSTI.tv and its sister website MOSTI.jp (http://mosti.jp), comprising exclusive merchandise of apparel manufacturers' popular brands, brands jointly developed by women's fashion magazines and apparel manufacturers and other items, are worn by exclusive models and stylists from fashion magazines appearing in TV programs and famous media personalities, which also suggests total coordination and lifestyles.
The e-commerce website MOSTI.jp can be accessed from personal computers and mobile telephones, facilitating online product purchasing.
Sumikin Bussan anticipates first-year sales of \1.5 billion from this business, with plans to boost this figure to \5.0 billion in three years. |
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